Great type combinations is an art, the beauty of typography has no borders. It can be overwhelming sometimes with all the choices, kinda like looking at an Applebees menu. While there are no absolute
rules applying some best practices will help make sure that you get good results.
1. Combine a Sans Serif with a Serif
Combining a serif heading with a sans serif body is a classic combination, and it’s almost impossible to get wrong.
2. Avoid Similar Classifications
This basically means that opposites attract. When it comes down to it putting two of the same classifications together end up competing for our attention and it can get messy! Big time! Best to combine a typeface with a big personality with one that is in more of a supporting roll, plain, unassuming but strong and reliable. which brings me to the next one…
3. Assign Distinct Roles
4. Contrast Font Weights
In addition to variations in size, make sure you are creating clear differences in font weights to help guide the reader’s eye around your design. Typographic hierarchy is a strong tool in the designers arsenal don’t forget to use it.
5. Create a Variety of Typographic Colours
Please dont take this literally! What this means is use different variations of font weight, size, stroke width, leading, kerning to create contrast. This reinforces the visual hierarchy of a page, Which strengthens the overall intended message.
6. Don’t Mix Moods
Every typeface has a personality best to keep like with like on this one. It’s not as simple as this but the idea is serious with serious and playful with playful. The previous guidelines still apply not forget.
7. Keep It Simple
Stick to two typefaces using a classic sans serif and serif combination. However, play with various fonts within the chosen typefaces like italic, bold, medium, condensed to achieve typographic colour. When using different fonts from the same typeface, you are likely going to have a high degree of visual compatibility without even working for it.
Here are some of my favorite combos!