I’m working on a new project so I created a mood board to get me going! Finding images that help give a visual reference to what kind of mood I’m trying to evoke is where I like to begin. This helps me narrow things down and simplify a project. I love this part a lot! I always come across really wicked blogs and information I may not have otherwise. I determine what I should be looking for by going through the creative brief given to me by the client. I highlight all the key words and feelings and then I make a mind map and brainstorm the shit out the words! This means all possible meanings, alliterations and puns, rhyming words and so on… I make groups of common themes and look for a narrative to tell the story. Once I get that I begin my hunt for inspiration!


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